Having a presence on social media can be an important component of your marketing plan. But which channels you choose will depend on your audience as well as your business goals. For example, Instagram is most popular among a younger audience versus Facebook, which tends to attract adults from all age groups.

Instagram is also a more visual platform. It provides a great creative and visual platform for your followers to see what’s going on with your business. With features like Instagram Stories, you are able to be more creative and show followers a little bit more of your brand’s personality. Ads can also be created for Instagram and are displayed in the feed using the Ads Manager in Facebook.

Paid vs Organic Posts:

​Social media is no longer just about conversation and content; it’s now an established channel for customer acquisition, remarketing and engaging existing fans and customers for support – all through organic or paid social media marketing.

Paid Social Post Example

Paid social is paying to display ads or sponsored messages to social network users based on user profile, e.g.,demographic. A cost is incurred depending on the type of ad planned; for example many ads incur a cost per click.

paid instagram


Organic Social Post Example

Organic social is using free tools provided by each social network to build a social community and interact with it,sharing posts and responding to customer comments.

There are few visible differences between a Paid and Organic post in Instagram.The most significant difference is the call-to-action button available on the Paid post.

organic instagram